It looks like people are not sure what Facebook Deals means for companies like Foursquare.
It will be very interesting to see what this means for smaller location services like Foursquare, which has been ramping up these types of deals in recent months. Will it be a case of all ships rising or everyone going over to Facebook?
My guess is that it will all boil down to a sticker… One sticker to lure them all, one sticker to find them, one sticker to bring them into the store and bind them
2010 was the “Like” year. Companies/businesses lost all touch with reality, and high on Likes, completely surrendered their brand to Facebook.
How many times, in the last year, have you watched a TV ad, read a magazine ad or a billboard and seen the Facebook Logo? Facebook has done what no other brand (online or offline) has been able to do in history. They got thousands of companies to display the Facebook logo, for free, next to their logo on every prime ad real-estate you can imagine.
If you try to reflect on the actual ads you’ve seen this past year you’ll see exactly how strong the Facebook brand has become.
A year ago you would have seen ads saying “Join us on Facebook” and displaying the full Facebook logo. Then, instead of using the full “Facebook” logo they started using the smaller version with the letter “f”. Nowadays companies simply add the “f” logo to their ad. That’s it. No “Join Us”, no Facebook logo, just an “f”!
2010 was the “Like” year. 2011 will be the “f” year. The year when Facebook will cross the boundaries and extend their presence from hunderds of millions of people and brands online to millions of business in the real world.
If you’re still not sure how Facebook Deals is going to affect companies like Foursquare ask yourself: Which sticker are people more likely to recognize as they pass by a store? Which sticker will get them to check for local deals?
Posted
on Saturday, November 6th, 2010 
Name's Avi Charkham. I'm a product person, co-founder @ Familio and Chief Product @ lool Ventures. Normally I prefer to simply tweet my thoughts but some times 140 are simply not enough :)